Keep calm and carry on year3/28/2024 ![]() ![]() It was one of the main ways of reaching people, through billboards and on public transport." "The poster was a major medium in a way that it isn't now," says Professor Jim Aulich, an expert in propaganda art at Manchester Metropolitan University. The poster was just one of hundreds produced by the Ministry of Information during the war to influence public opinion. "Our website broke down under the strain, the phone never stopped ringing and virtually every member of staff had to be diverted into packing posters." Sales remained modest until 2005, when it was featured as a Christmas gift idea in a national newspaper supplement. We refused all offers but eventually we decided we should get copies made for sale." "Lots of people saw it and wanted to buy it. We both liked it so we decided to frame it and put it in the shop," explains Mr Manley. "I didn't know anything about it but I showed it to my wife. The message was all but forgotten until 2000, when a copy was discovered in a box of books bought at auction by Stuart Manley, a bookseller from Northumberland. Two-and-a-half million copies of "Keep Calm" were printed, to be distributed in the event of a national catastrophe, but remained in storage throughout the war. These featured the crown of King George VI set against a bold red background, and three distinctive slogans - "Freedom is in Peril", "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory", and "Keep Calm and Carry On". In 1939, with war against Germany looming, the Government designed three posters to steady the public's resolve and maintain morale. The simple five-word message is the very model of British restraint and stiff upper lip. Now the message has taken on a new lease of life in our troubled peacetime. ![]() ![]() Millions of copies of the "Keep Calm and Carry On" poster were printed on the eve of World War II, but never displayed. But if we keep calm and carry on, these challenges can be met without more big price increases for households and businesses.The greatest motivation poster ever conceived? Increased renewable generation does create challenges for managing the power system. What Australia needs now is not panic and politicking, but cool-headed policy responses to manage electricity reliability without unnecessarily adding to consumer bills. To encourage investment and keep this problem rare, governments need to create a stable policy framework to reduce greenhouse gas emissions and ensure that retailers have enough supply. But a lack of generation capacity on hot days caused only 0.1 per cent of all outages over the past decade. As old coal generators are closed and summer heatwaves become more severe, outages will increase unless investment in new supply follows. Consumers will not be happy to pay for another round of network ‘gold-plating’.Įvents in Victoria and SA in January highlighted the current tight balance between supply and demand. Regulators and network businesses need to carefully balance cost and reliability as technology and consumer preferences change. The NSW and Queensland governments spent $16 billion more than was needed on distribution networks over a decade, while achieving only very small improvements in reliability – and households and businesses are still paying for this through their power bills. Over the past 10 years, more than 97 per cent of outages across the National Electricity Market could be traced to the poles and wires that transport power to homes and businesses.īut it would be prohibitively expensive to try to prevent all these outages. But they haven’t recognised that the electricity market operator has since changed management practices to better suit the changing shape of the energy system, and a combination of regulatory obligations and market mechanisms are being applied to support grid stability as the system continues to evolve.Įquipment failures, falling trees, inquisitive animals and crashing cars can all cause the power to go out in the local distribution network. Political leaders and media commentators have linked the 2016 state-wide blackout in South Australia with that state’s high level of wind power. It’s wrong because almost all outages are caused by problems in transporting electricity, and have nothing to do with whether the power was generated from new renewables or old coal or some other technology.Īnd it’s dangerous because if politicians over-react to public concern and rush to intervene in the market, electricity bills could rise even higher. The popular perception that Australia’s electricity supply has become less reliable with more renewable energy, and that this is inevitably going to get worse, is wrong and dangerous. ![]()
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